WHAT IS ON-PAGE SEO?
On-page optimization is a bio data to your website so that Google will clearly understand who you are and how your website helpful to the queries raised by the user through the Google search engine
Not only for google it will helpful to all search engines like Bing, Ask, Yahoo, etc.
WHAT IS THE BENEFIT TO USE ON-PAGE OPTIMIZATION IN YOUR WEBSITE?
I will explain with some example,
if I searching for a job so that first I want to make a cover letter with bio data and send it to the respective company HR. Now the HR
will analyze my bio data and come to a decision that I really had stuff for the position I have applied or not
In the sense, if I failed to write an effective bio data or I failed to express myself to the HR in terms of who I am, why I sent this to you, then automatically my letter has been thrown into the dustbin
As a result, my name is not on the interview list too.
Even though I have stuff for that position, I am not in the race
This is because I am unable to express myself clearly to HR
Hear the HR is the google and biodata is my SEO optimized website content
So if Google doesn’t understand who you are then how will you get traffic for your website?
I think now you clearly understand the important on-page SEO
I know what is the next question that you have in your mind?
How to do on-page optimization effectively to get traffic?
Here I have listed the brief explanation about on-page optimization with best practice tips
You are my valuable customer and you are here to learn something
I don’t let you down; this content is more than enough to understand all about on-page SEO
I assure you after completely reading this content you don’t need some other website to feed you about on-page SEO in any circumstances
At this stage, you clearly understand the importance of on-page SEO
To do an on-page SEO effectively you must have the overall knowledge in terms of optimizing the on-page SEO technique
WHAT IS THE TECHNIQUE USED FOR ON-PAGE OPTIMIZATION?
- Keyword Research With Choosing Correct Keyword For right Topic
- Keyword Optimization
- Meta Details
- Topic And Subtitle Optimization
- URL Optimization
- Image Optimization
- Content Optimization
- Alt Tag
- Perfect SEO Content
- Internal Link
- Out Bound Link or External Link
- Inbound Link or Backlink
- Canonical Tag
- Keyword Density
- Duplicate Content
- Readability Score
- Text Optimization
- No Crawl Error
- Mobile User-Friendly Website
- website Loading Speed
- Secure Http for security
- Voice Search
- Feature Snippet
By seeing this you had a thought that you need to do a lot of work for on-page SEO
Absolutely yes, driving traffic to a website is not easy work
Be relaxed because I am here to clearly explain the above technique lets see one by one, also with the best tool that saves your lot of
WHY KEYWORD FOR ON-PAGE OPTIMIZATION?
The reason behind doing on-page SEO is to increase traffic not only that, from this keyword the google bot will understand is what your content about
So that you want to include more LSI keyword, secondary keyword, main keyword, long-tail keyword within your content.
A few years back Google will understand the concept of the article through topic and URL
But now a day’s google algorithm getting more and more smarter it will scan your entire content
and list out what is the keyword you using and viewing it in different journals and understand what your article is pointing too.
The keyword is also one of the man key factors to increase traffic and also to ranking in SERP
What Is The Difference Between Main Keyword And Long Tail Keyword?
The MAIN KEYWORD also called as focus keyword, it is the word or phrase that helps your content to focus the search engine by these your website will get traffic
LONG TAIL KEYWORD:
The focus keyword is a single word but at present competition to rank your page in the first three positions is an impossible one
You never had a chance to drive traffic by using a single word as your focus keyword
So that we go for a long-tail keyword as a focus keyword
A long-tail keyword is a combination of 4 to 5 word that exactly matches what user trying to search in google search engine
Even though you have a focus keyword in your page google will feel some difficulty to analyze exactly what is your content about
If Google does not understand the concept of your content then how it will place your content for user search queries
For this reason, we need a secondary keyword and LSI keyword
The secondary keyword is the additional keyword with having search volume. Mostly used in the subtopic
These LSI keyword act as a supporting keyword for the main keyword as well as for secondary keyword and topic
This type of keyword is present throughout your content
The LSI keyword is not an actual keyword rather than it is multiple supporting keywords that relevant to the main keyword
By combining these main keyword and LSI keyword google will clearly understand what your content all about is
For example, your main keyword is “battery charging tips” then your LSI keyword must be “voltage, battery drain position, charging time of the battery, healthy battery, etc.,”
HOW LSI KEYWORD WORK?
When your content indexed by google it start searching this kind of LSI keyword and analyze the content type. If any user search for “how to charge a battery” google will recognize your content is the best suitable for their queries and it shows your content in the google suggestion list
By this way, you got traffic for your content through keyword
“Keyword is important, choosing a correct keyword for your traffic is more than important, be a series on how to do keyword research”
Now keyword is not the only way Google will understand what your content says. Google also takes from the Meta tag, Header tag, URL.
NOTE: [Meta tag = Meta title + Meta description + Meta keyword]
The meta title is a topic of your content but doesn’t take it carelessly.
Why I am telling this, if your topic did not grab user attention then even though you have a very good content user will not engage with your web page
Hear Google use a keyword to understand your content and by the same way it takes the Meta title as the representation of your content and starts indexing it
Suppose if you take a wrong topic for your content and also you fail to do better on-page optimization, them google will not do anything favor to help you to get traffic
HOW TO CHOOSE BEST META TITLE?
- Never write more than 55 to 60 character including space
- Title must be relevant to your content
- Your title must be the reflection of your target audience queries naturally
- Your title must include Focus keyword
- For content marketing and also for social media marketing only your topic will represent your content, so by user seeing the topic it must create some emotional touch to you
- so do more practice to create an emotional topic in terms of increasing your EMV score for your content
If you are in the job interview, the interviewer asks you to tell about yourself
Here you have a very short time to introduce yourself in terms of
- Who I am
- Why I am hear
- In what way I have useful to you
Your answer might be much convincing to them. Otherwise, your interviews had a bad impression on you
Same as that you won’t create a description of your content within 160 words. Yes, it a challenging one. But the description you create will satisfy the below question in user point of view
- Why do I want to visit your content?
- How it is useful for me?
Nearly 80% of people step into the website only by seeing the Meta title and Meta description. So you have to implement the best call to action tactics in your description
WHY WE NEED URL OPTIMIZATION IN SEO?
The reason why we want to optimize the URL is to define a
proper structure and also to make readable
Before URL optimized is like “www.doamin name
After URL optimized is like www.domainname .com/tips-to-URL-optimization/
URL optimization is also one of the key factors for
If you are using a WordPress website then “Yoast plugin” will automatically solve this problem
BEST PRACTICE: URL OPTIMIZATION & META DETAILS
EXAMPLE OF BEST META TITLE, DESCRIPTION, URL:
- no.(3) Represent the best Meta title
- no. (4) Represent the best Meta description
- no. (5) Represent the best URL
Example of unfinished META TITLE, DESCRIPTION:
- no. (1) Represents the improper Meta title
- no. (2) Represent the Meta description
BLINDLY FOLLOW THESE RULES FOR BETTER URL OPTIMIZATION:
Rule 1: title, heading, and URL of the page should be the same
Rule 2: Keyword must be in the title, URL, subheading, and description.
Rule 3: No keyword stuffing IN URL
Rule 4: do not use this focus keyword to any other page on your website
Rule 5: avoid using and, the, an, of, in URL.
Rule 6: avoid capital letter in URL
Rule 7: use canonical tag in URL: it will protect your page from duplicate content
Rule 8: use proper redirect
Rule 9: secure your URL: By installing an SSL certificate on your website. Now, most of the hosting providers will give free SSL certificates to their customers. Best of there is “Hostinger.com”
WHY IMAGE OPTIMIZATION IS IMPORTANT TO WEBSITE?
In three ways image optimization helpful to website
- To drive traffic by sharing the image on a social networking website
- To Increase the website speed
- Optimized infographic help to decrease your website bounce rate
Image optimization is one of the SEO strategies to bring the visitor to your website in terms of attractive infographic
The image must be in two types:
- Feature snippet image
- Linking image
FEATURE SNIPPET IMAGE:
This type of image placed at the starting of your blog and it describes what is the content about
This is the image you need to share in social media and use it for content marketing purpose to drive more traffic
By seeing the image and at the next second people feel that something interesting over there and they step into content
The main purpose of the feature snippet image is to drive traffic
It might mostly infographic or design type, so you can easily attract your targeted audience
It is mainly used for a better explanation of any subtopic or paragraph
You do not use this image to social media or any other purpose to market your content
Mostly this kind of linking image will be perfectly designed in the form of an infographic
The linking image must be mostly technology-based. People just want to take some time to analyze that image to understand but not too much time
This strategy will more helpful to decrease your bounce rate
NOTE: if the bounce rate decrease then the quality of the page will increase
BEST PRACTICE: IMAGE OPTIMIZATION
- Reduce image size without the change of its quality. So that the page speed will increase
- Use the keyword in both the image name and also in the image alt text.
NOTE: now a day’s to escape from dwell time most of the blogger use linking image in the place of feature snippet image or at the top of the content
WHAT IS DWELL TIME?
If a user moves to any website by clicking from the google search result and he jumps out from that website
The time between the user entering and leaving from the website is called dwell time
If the dwell time is very short then the google will consider that webpage is giving a low-quality content in terms of
- No proper content optimization
- Unwanted internal link and external kink
- Improper text optimization
- No mobile-friendly
- Number of high standard vocabulary it will irritate the reader
- Fail to provide quality doubt clearing content
- Unwanted and useless subtopic
- More duplicate content
WHAT IS THE PURPOSE OF DOING CONTENT OPTIMIZATION?
Content optimization is mainly to grab attention to google bot as well as for people
HOW TO GET GOOGLE ATTENTION FOR WEBSITE?
First, your content needs to index by google so that your website need to merge with google webmaster also called as google search
Secondly, your webpage does not have any crawling issue
To get crawling free website you must provide all the details regarding your website in the form of a keyword, Meta title, Meta description, URL, topic header tag correctly and do not mismatch anything
HOW TO GET USER ATTENTION FOR WEBSITE?
Step 1: Need to provide engaging topic with EMV score not less than 70
Step 2: Need to provide the best description of what is your content and why people want to read your article
Step 3: Page loading speed:
- Now a day’s people intent is not to wait for anything so that most of the website owner, affiliate person, manufacturer, and service person mostly engage with google AdWords to keep their webpage in top position in google search engine
- So in this situation, if your website has taken more time to show your content, then you say that the people will show any patient to wait until your page responds slowly
- Absolutely not, simply they switch over to nest website
- It also creates a problem in SEO ranking
BEST PRACTICE: TO WEBSITE LOAD FAST
- Do not go for a free or low-quality hosting provider
- If you have less number of content then choose shared hosting
- If not choose VPS or cloud hosting
- Best shared hosting providers are HOSTINGER and SITEGROUND
OPTIMIZED IMAGE: Reduced image size before upload into your post
- If you install many plugins in you WordPress it automatically causes loading problem to get the site
- For example: if you add more extension in google chrome then the processor will use more space to run and automatically it reduced your system speed
- Deletes unwanted or unused plugin in WordPress
FREE TOOL TO CHECK PAGE SPEED
It is mandatory that you want to be a master to reduce page speed
Step 4: CONTENT IS KING
For content optimization first, you need to have the best SEO fulfilled the content
Good content is the true SEO factor to attract user attention
Then what are the requirements of good content?
- Be unique so people will love and also share your content
- Doubt clearing: it will create a number of return visits to your web page
- Add more question-related subheading
- The content must flow like a story that might be a dual conversation
- It does not contain any grammatical error
- Use less number of vocabularies because people get irritated if you have a more high-value word in your content and also it will reduce your readability score
- Write about what really people cares
You need to write content for the user and not for robot
It means the content must be really useful to the customer but don’t forget the backlink
- It is the link that proved in another website by
clicking it will be directed to your webpage
- More backlink will increase the quality of your
website and increase trust among google bot
- The quality of your website measures by the
domain authority and page authority
- If you have high domain authority score then you
have a better chance to be in top position In SERP
NOTE: backlink increase + domain authority increase = SERP increase
The trend is now changing webpage which has a number of word count will have the chance to rank better
Content which has more than 2000 word will set a way to easily compete your competition and google bot also searching for long word count
Because hear there is a hidden rule that more word count had an in-depth meaning which is really useful to the user
So if you have more than 2000 word but the content but you fail to provide in-depth details google will easily find out, so be careful
My advice is to write a minimum 1200 word count but that must be really useful to your audience
WHAT AFTER WRITING CONTENT?
The list of thing you need to do after complete writing your content
Step 1: TEXT OPTIMIZATION:
Your content might be to increase sale or brand awareness or just grab user attention
How could you find that your content doing the job correctly?
The best tool for the above question is www.textoptimization.com
Not only that you have to put more power and emotional word to make content great
This tool will make your content best
Step 2: PLAGIARISM CHECKER AND DUPLICATE CONTENT
The content on your page will also be present on another website without changing the word is called plagiarism
The content in any post will be present within your website but at some other post is called duplicate content
Google will easily find out and penalize your website
So after writing your content, you need to check both
The best tool to check plagiarism: www.smallSEOtool.com
The best tool to duplicate content: www.SEOreviewtools.com
Step 3: MOBILE FRIENDLY
Research saying that more voice search coming from mobile because the percentage of smartphone usage in aggressively increasing
So if your website does not support mobile screen resolution then your website lost its ranking
In the feature, the website which is not performing well in mobile had a chance to being penalized
So mobile optimization is much more important
BEST PRACTICE: MOBILE FRIENDLY
Choose a mobile-friendly template from WordPress to your website
Better go for a paid template, it sounds good
Step 4: KEYWORD DENSITY:
WHY WE NEED KEYWORD DENSITY?
We all know the keyword will bring traffic to our website
Then if I use more keyword in my content it will bring more traffic to my website
What’s wrong with that?
It will create a problem called keyword stuffing
Because keyword stuffing comes under black hat strategy
You should never ever do this
Best free tool to check keyword density: www.SEOreviewtools.com
Step5: READABILITY CHECKER
WHY READABILITY CHECKER IS IMPORTANT IN SEO?
Readability is a score it mentions that your content is easy to read and understand by the user
If you get 75% to 80% of the score then it is a very good score
But the score is below 70% it means your content has much grammatical issue and also a more mismatched phrase
Then how people will understand what you are trying to tell
It will reduce your sale, brand awareness, and people will never return to your site again
BEST PRACTICE: TO GET HIGH SCORE IN READABILITY CHECKER
After writing a content check with the tool called www.grammerly.com
it will clear all your grammar as well as phrase issue
Write it in your style don’t copy from another site
Use tool to check readability checker
HEADER TAG: H1,H2,H3,H4
The header tag acts as a drone to google bot because it brings your website information to google
The drone gives first priority to H1, secondly H2, then the google bot consider that sentence is the most important point in your webpage
For example, if any of your sentence mention with H1 Tag then the google bot consider that sentence in the most important point in your page
So, for this reason, all of them giving H1 Tag to topic and that topic contain the main focus keyword
Similarly, H2 tag must be placed on subtopic and that subtopic includes secondary keyword
H3 tag must be placed on LSI keyword
H4 tag might be on any important phrase related to the topic
This strategy will bring you more traffic
Here I listed out all the strategy regarding on-page optimization
The only thing you need to implement it in your content
Keep follow me on this topic to be a better marketer
How to write SEO based article for your affiliate marketing
Social media marketing: branding strategy
How to do keyword research