WHAT IS SEO?
what is SEO: SEO is the search engine optimization its describes by implementing many strategies to attract the visitor and mainly to increase traffic from all over the world to your website
WHY SEO IS IMPORTANT?
If people searching for something in the search engine, naturally they stand on only the first five suggestions provide by google. They will not go to the second page to clarify their doubt
Because of heavy competition, plenty of same niche website is fighting to place their website on the first page in google suggestion.
Be frank even you and I also do the same thing
So it is an SEO specialist duty to make the website to the top position in all search engine like Google, Bing, Ask, YouTube etc.,
HOW SEO IS IMPORTANT TO YOUR WEBSITE?
You created a website for any purpose in terms of
- To promote your business
- For make money
- To get more sales
- For brand awareness
- To become a top affiliate marketer
To achieve this, first, your website needs to perfectly optimised in terms of
- Increase your website visibility
- Grab more traffic
- Your content to reach your potential targeted
- Help to achieve your goals
For this, without the help of SEO, you can’t do anything.
WHAT IS THE SEO TECHNIQUE?
The word SEO will not bring you anything; you want to
implement more technique to increase visibility
To increase visibility the only way is to drive more traffic through high-quality content
You do not use any black hat technique to increase traffic to your website, only you have engaged with white hat technique otherwise google will penalize your website
The two major technique of SEO is on-page and off-page SEO
On-page SEO will bring traffic to your website only through:
- By giving good editorial content
- Problem-solving content,
- Doubt clearing content
- Content optimization
- Trending topic
- Text optimization
- Using the top keyword to target your audience
- Introduce more internal link to increase bounce rate
- Use more hyperlink
- URL optimization
- Page loading speed
- No any crawling error
- Use correct redirect
- Implement SSL for secure URL
In the other hand off page will bring ranking and traffic
with google in terms of
- Engage your website google search console
- Bringing more backlink to your website
- Join in social media
- Content marketing
- Content distribution
NOTE: Most importantly in anywhere and any time your website must be an active position which means your content must be viewed by any user, this can be only possible through social media or content marketing or guest posting or ghost blogging or email marketing etc.,
WHY SEO FAIL?
- If you fail to provide doubt clearing content then you will not gain trust from many people, so automatically traffic will be reduced
- Lack of proper maintenance of your website
- Non-implementing an effective keyword strategy
- Ineffective use of social media
- Lack of consistency
- Most important thing is to have more patient, to reach your goal through organic SEO
WHAT IS BLACK HAT VS WHITE HAT?
I think by seeing the name itself you can find the meaning
so that I will display it in shorter
Google introduce some of the terms and condition to proceed SEO process called “google SEO guidelines” and those who are not following that will automatically come under the black hat
Some of the unexpected black hat mistake done by most of the
Using more number of a keyword is healthy to our website traffic but there is also a limit
Your keyword must be less than 3% in content. If it exceeds
you need to reduce them
If you put your website link in other website comment box to
get traffic will also a black hat strategy
Even don’t do in the YouTube comment section too.
Steeling other unique content and use them on your website to drive traffic will easily found by google and mark it as spam content.
After that, you need to face many problems to make your website in top 10 positions on search engine
But you can modify it by implementing more trending and current information with your way of presentation
Not only content but steeling other website image is also a black hat method
You can use another website image for your personal use, but if you use it for your blog then it will create a problem
So be careful by using any image from online
I can understand your problem, the solution for this by
using free toll
It is very simple just follow Google SEO guidelines
You can do any strategy to increase traffic but that might
be not listed in black hat
GOOGLE SEARCH CONSOLE:
Most of the website owner’s desire is to drive more traffic
to their website but one thing they forget that without proper maintenance in
the sense of error checking they are not strong enough to compete their competitor
For this google introduce the new version of the free google search console to verify your entire website and provide the detailed information to your website in terms of
- Performance of your page in SERP
- URL inspection
- Website facing any crawling or indexing issue
- Website is mobile-friendly or not
- Also, give information about the security issue in terms of malware or spam
- Also, mention if any broken link or page not found that is “404 error”
- All this information will also provide through mail
Crawling is an error that google have not able to find your web page
Indexing is a process of introducing your page to google bot
You can sometimes resolve this error by manual URL inspection method. Just by paste your link in URL inspection
If your website is not mobile-friendly change your template or use paid theme to solve this problem
How To merge Google Search Console with the website?
To access this free service first you want to add your website to google search console
You can also add multiple accounts by clicking “add a property”
For more details click here: How To add Google Search Console with website
HOW TO MINIMIZE CRAWLING ERROR IN GOOGLE SEARCH CONSOLE?
Mostly it can be resolved by two methods
- Uploading Sitemap
- Installing the Yoast WordPress plugin
WHY WE NEED SITEMAP TO OUR WEBSITE?
I will explain with a simple example, I have a website with 45 pages that means 45 different topic, URL, content and much more, if user searching something in google search engine that point is present in my 31st page but how do google knows that the solution for that user query is in the 31st page of this website !
Instead of choosing your page there are a lot of websites providing the same result then there is a chance to pick this website and provide to that user
The reason behind this, already google spider has a lot of URLs that have been frequently crawling. So google bot will remember it easily
Hence for a new website, google get difficult to find the entire 45 pages in my website
For example: what I need to do is first I want to take all
45 web page URL and put in a box and give it to google bot
Now google bot will know my entire 45 URL
“Here the box is sitemap”
Hence I assure that you clearly understand about the sitemap
HOW TO CREATE SITEMAP?
We can create a sitemap in 3 methods
METHOD 1: BY GOOGLE XML SITEMAP PLUGIN
Step 1: If you are WordPress user then search for google XML sitemap plugin and install it
Step 2: After the XML sitemap link is generated use it in your google search console
Step 3: Also paste that link in your in WordPress footer that might bring you better chance to increase traffic
METHOD 2: BY USING XML SITEMAP GENERATED
Step 1: Go to google
Step 2: Type XML sitemap generator in google search
Step 3: Click first suggestion past your website URL in the search box
Step 4: Wait until it loads
Step 5: Now the link is generated in a new page
Step 6: You need not copy full URL, only copy “/sitemap.xml/
Step 7: Now go to google search console
Step 8: Click sitemap
Step 9: Past it in a “add a new site”
Step 10: Click submit
Step 11: Wait until you get the “success” in “submitted sitemap” block
METHOD 3: YOAST PLUGIN:
There is another option for WordPress user
Step 1: Install the Yoast plugin
Step 2: Link your Yoast plugin to google search console
Step 3: Then you need not do anything, this plugin will automatically update your sitemap and also clear all crawling and indexing problem in your website
Step 4: Not only this you can get many advantages of using Yoast plugin
You need to tell Google search engine what to index and what not to index within your website
The main purpose for this robot Meta tag is if you have 10 to 25 page that has already indexed by google but you need to change or do additional information in 18th page then by use of Robot.txt and tell the google to not crawl this 18th page in my website
To describe clearly about what the page all about in your website
The URL must be clearly understood by google and also to the user
Mostly avoid using some of the words like of, and, help, click here, please in word URL
URL must contain your main focus keyword
WHY CONTENT OPTIMIZATION IS PLACE TOP IN SEO?
Actually, what google expecting from your website, your content must really benefit the user
If you do this correctly then automatically google will
reward you by
- Increase visibility
- Drive more traffic to your website
- Bring trust among google
- Built brand awareness
- By this action, it brings the customer for your website
For example: if you searching how to do keyword research in online and pickup any website provided by google and by viewing itself you realize that they might have a quality result for your queries
Hear the list of strategy will make your content
- Font they used
- Effective text optimization
- Creative Infographic
- Video tutorial
- Attractive color
- Highlighting of important text
- include hypertext
- More feature snippet etc.,
Now I ask you a question
- Why you expecting people want to visit your website
- What makes special in your content
- Why they want to spend some to see your blog
- Are you having a perfect call to action ending
- Is your topic is trending one
- It’s my personal question be frank, are you really done competitor research before start writing a content
If your content did not have the answer for the above question then doesn’t expect a result from google.
The only way to resolve all the above question is to implement perfect on-page SEO
WHAT IS GOOGLE ANALYTICS?
Google Analytics is a free tool provided by Google, mainly useful for monitoring your website, and also to tracking your presence in the online platform
HOW GOOGLE ANALYTICS HELPFUL IN YOUR BUSINESS?
For example: if you doing a restaurant business and you list 20 dishes in the menu even though you have 20 dishes mostly people like only some particular dish
So you automatically remove the dishes which people have not shown interest and add a new item which related to the popular dish
So in the restaurant business, you practically tracking your market in the sense of what people like more and what does not like and act depend upon that
Ok let come to the point
Then “How will you track your market through your website?
How did you find which page on your website people like more and don’t.?”
Here google analytics will help you to track these kinds of data through
What pages do your users visit more?
Where are your users from?
When do your users visit your website?
How well does your website retain your targeted users?
How are your active users trending over time?
Providing a list of top Active Pages in your website
From which top Locations your targeted user coming from
From which top Social media your website getting Traffic
NOTE: Before introducing a new dish in your restaurant first you want t introduce in the online platform and social media and get the response from target audience through google analytics and then proceed in real-time this will make double your ROI.
WHAT IS DO’s AND DON’T IN SEO?
List of doing:
Follow Google guidelines
Pickup highly targeted keyword
Create good content
Perfectly optimize Meta title, Meta description, Meta keyword
Merge your google search console and google analytics
Update your content with respect to trending culture
Consistency is more important
Keep an eye on competitor and track regular interval
Highly attractive call to action
List of don’t do:
Only thing please do not engage with black hat technique
SEO does consume time so you need more patients
If you want a quick response then engage in google AdWords program to advertise your website. For this, you need to pay money
Keep an eye on Google algorithm
SEO is a dynamics process not static because the trending is changing day by day. so that you need to read more article and keep updating yourself
If you want to expert in SEO then you want to learn the best strategy in terms of
- Effective use of on-page SEO
- How to write perfect content for affiliate sale
- Link building strategy