Website analysis: There is a tool called google analytics used to analyze the overall performance of your website, but how can we analyze our competitor website in terms of a number of monthly clicks, average visit duration, bounce rate, traffic, organic keyword, top user engaging social media, most traffic generating a topic.

Hence for the website analyze one of the best tools is similarweb.


For this, I have mentioned a small introduction in a step by step

With this list of catagories you can analyse your competitor website in similarweb:

Step 1: see from which countries your competitor getting the majority of traffic 

Step 2: which source of medium people engage more

Step 3:

  • list of website which brings traffic to your
    website through referral sharing.
  • List of other websites getting traffic from your

 Step 4: list of top organic keyword

Step 5: from which social media that brings massive traffic to the website

Step 6: In which topic people show more interest to see within our website

Step 7: your top competitor website or also called a list of best similar websites. 


First, log in with your email

Now you need to enter any of your competitors URL in search

it will display the overview detail of the website, that
enough to verify your website as well as your competitor website

Section 1: First you can verify the website rank in
term of worldwide, country, niche categories

Section 2: in this section, you will identify the
overall traffic details in terms of

  • How many monthly visitors for the website through mobile and computer
  • The average duration that user stay on your site
  • Page per visit
  • Percentage of bounce rate

 overall traffic details


  • From which Country the majority of visitors is coming from
  • It mentions the % of user engagement from each country
  • Most importantly it mentions whether the user is increasing or decreasing for the past month

which Country the majority of visitors is coming from

Here you notice that from the countries like the United States and India where the return of user are decreasing, but in the United Kingdom the decreasing percentage value is high

Hence using this data you need to improve your traffic building strategy to concentrate on countries where your audience are decreasing


It means from which medium  in terms of direct, referral, search engine, social, mail and displays the % of user engaging a lot, is clearly described by this section


Now it is very good to see that the more traffic is coming
from direct and search, that means it is the best SEO optimized website

But they fail to engage themselves to build traffic with social media like Pinterest Facebook, Twitter, Reddit, mix, and much more to build even more traffic. 

Section 5: REFERRALS

In this section, they have two modes one in incoming mode
and outgoing mode

Incoming mode (or) top referring site: Another
website that refers your webpage in the form of backlink, so that user directly
to pointing to your website

Outgoing model (or) top destination site: user directly from your website in the form of anchor text and pointing to another website

website that refers your webpage in the form of backlink

For backlink: Point out a top website that refers
your competitor site and writ a content which more users engaging updated and
trending current data and make them refer your website too


From which keyword user linking to this site and also from
which keyword this website get traffic through organically or by paid service

The section shows top organic and paid keyword to drive high traffic

From which keyword user linking to this site


From which social medium they drive traffic more

From which social medium they drive traffic more

Actually, the monthly search volume for this website is awesome but by seeing this data, all the social media engagement is below 30% still they need to engage more with Pinterest because of it the boom for website traffic generator. The only thing you need to know how to use Pinterest effectively


This section tells more about that from which content of this website people showing more interest.

which content of this website people showing more interest.

By this, we can predict your targeted user intent and create
more content regarding this specified niche

Also, we have to do the same for our competitor website and
find out in which categories, people willing to engage more

By using this data we have to create more relevant content
and publish

It is the best strategy to bring traffic as well as a backlink
to your website


Here I have discussed how to do website analysis with
similarweb by using the only free version to bring traffic to your website  

Another best part of the similar web is to compare your competitor
domain and see

  • traffic overview 
  • medium of traffic

Rest of them are paid service


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