social media marketing strategy

Implementing an effective social media marketing strategy is the key point to success

If you follow the steps I have listed below, then I assure you that you will get 100 % successes

The successes are only through implementing whatever you learn from this article and the most important thing is your consistency of work.

What is a social media marketing strategy?

1. Goal Making
2. Logo: The First Branding Strategy
3. Know Your Audience
4. Competitor Analysis
5. Timely Engagement
6. Headline And Hashtag Optimization
7. Scheduling Of Post
8. Influencer For Social Media Marketing
9. Best Practice: Final Instruction In Social Media Marketing Strategy

Goal Making

First Decide What You Want From Social Media Marketing

Why I asking this to you because by using social media one can do many things in terms of

1. BRAND AWARENESS – To create awareness for his product or business

2. INFLUENCER – To promote himself as an expert in something, so that he becomes a feature successful influencer

3. BRAND IDENTITY – To grab user attention to increase the number of views for website or videos

4. BOOST WEBSITE TRAFFIC – Only to generate instant traffic for seasonal affiliate program

5. LEADS – To increase sales by promoting your user engaging content

6. AFFILIATE PROMOTION – Most importantly earn money through social media

Hence you need to know what you want through social media.

Logo: The First Branding Strategy

Presents of the logo on social media as well as on the website are one of the easiest ways to branding your business

Before creating a logo you need to follow these points.

1. Your social media Logo must clearly describe your brand
2. Being any size it must be visible to everyone so that remember you in any circumstances
3. For that, you need to use the most popular color combination “black & Wight”, “yellow-black”, “Green combination”. It is a real eye-catching color combination. Most of the popular logos will use this color combination.
4. Use the same logo for all your social media as well in your blog or website
5. Create your logo using this free tool

TOOL: canva.com or pictograph

Know Your Audience

Search Where You’re Audience In Social Media?

Before finding your audience, first, you need to know who your audience is. For this, I already ask you that “What You Want from Social Media Marketing” without knowing the answer you can’t do anything.

If you fail to reach your targeted audience then all your efforts on branding activity are waste of time, people will not recognize you because they don’t need your product or service.

Ok. keyword research and choosing correct social media are the key point to reach your targeted potential customer.

How To Choose Suitable Social Media For Your Business

Every social media is not suitable for all kinds of your business because the purpose of social media is only to entertain.

Only a few of them now changed to help you to reach your goal in terms of product promotion or increase traffic, like Facebook, TicTok, and youtube.   

Choosing the audience demographic will greatly help to you

FOR EXAMPLE Age of the Social Media User (Tentative statistical data)

Age	Facebook	Youtube	Instagram	Twitter	Linkedin
18 to 25	90%	95%	70%	45%	40%
25 to 30	92%	98%	80%	60%	65%
30 to 40	90%	95%	60%	50%	30%
40 to 60	65%	67%	20%	15%	10%

BUSINESS TYPE	SOCIAL MEDIA
Far Promoting Your Business Through Ads.	YouTube and Facebook
Free Product Promotion	YouTube, Twitter, LinkedIn
Lifestyle marketing	Instagram, Facebook, Twitter, YouTube
Service-Related business	LinkedIn, YouTube, Instagram
Business To Customer	Instagram, Facebook, YouTube, WhatsApp, Pinterest
Business To Business	Twitter, LinkedIn

NOTE: 

• number of women user is higher on Instagram than men 
• Instagram is best for hotel, cloths, lifestyle product, and business
• You can find a highly educated people like CEO, the professional, businessman is in LinkedIn.
• Facebook and Youtube is mostly suitable to reach any kind of your goal 

By seeing this data now you have an idea that which social media is best suitable for you to reach your goal

Competitor Analysis:

This the most important part of your social media marketing strategy.

Without knowing who is your competitor how can you analyze yourself in terms of

• Quality of your social media content
• How many users responding to your post
• Clickable image loading speed time

Steps to Track the Presence of Your Competitor in Social Media 

1. How many shares or they are getting for their post

2. How they scheduling their social media post in terms of “Which time they publish their post on social media”

3. How they make their content trending

4. In which stream of social media they are concentrating more

5. How many genuine active followers they have

6. A most important part of competitor analysis is to analyze

7. How attractive with their infographic

8. User engaging headline

9. Who is their top influencer helping them to complete their goals?

10. How they writing creative user engaging sentence

BEST Tool for track your competitor: Spyfu, Semrush, Buzzsumo.

Timely Engagement

Before publishing a post on social media you must want to know your targeted audience in terms of at which time they are on social media

Only by knowing the time of when your audience engaging in social media and that is the feasible time to post our content on social media.

That gives the best response and more click and like with a share for your post and thus brings you brand identity to grow business

BEST TOOL: www.buffer.com

Headline And Hashtag

Even you have the best content, without user engaging headline it is harder to reach your goal in social media

Only by seeing the headline or topic of your post mostly, the user will respond to your post

It is mandatory to create an engaging EMV topic for your post

How To Create The Best Headline For Social Media?

Follow The Steps For Writing The Best Headline

Step1: First write a minimum of 5 to 10 best user attentive topic by using the tool 

1. www.answerthepublic.com
2. www.quora.com
3. www.seoreviewtoools.com content idea generator
4. www.semrush.com content idea generator

Step2: Go to www.coshedule.com

Step3: enter all your question one by one

Step4: find which topic has crossed the score “70”

Step5: pick up that topic and add more power word and emotional word

Step6: now from that choose one topic that has a score of more than “80”

Follow The Steps For Writing The Engaging Hashtag:

Step1: Find Yourself Some Of The Relevant Words Within Your Niche Topic With The Help Of Twitter Or Instagram.

Step2: Go to  www.webstagram.com OR www.allhashtag.com

Step3: Buy Using The Tool Simply Past The Word That. Now The List Of Top Most Trending Hashtags Will Be Displayed. Just Pick Up That.

SCHEDULE SOCIAL MEDIA POST

If you publish one post in a month people will forget you, for this reason, scheduling is most important.

Consistency is the ultimate social media marketing strategy for being a master of social media marketer

Most important that doesn’t put your social media ideal you want to repost your content at every interval of time

For that scheduling of your post is very important. Use these tool it schedules your content

• www.Buffer.com
• www.Hootsuiit.com
• www.Feedly.com

With this tool, you can schedule your post concerning the time on Facebook, Twitter, Instagram, Reddit, etc., automatically. The only thing you need to mention the date and time to publish your post

But don’t over-post your content.

Influencer For Social Media Marketing:

The Importance Of Social Media Influencers: The advantage of using an influencer is to promote your post even faster and reach more people quickly

How To Choose The Perfect Influencer To Grow Your Business?

• Find influencer depend on your niche

• They must have a million followers not only that, the follower needs to trust him

• Even they have many followers but he/she is not active and engaging with their follower, then he is not the right person to promote your product.

The Best Influencer Marketing Research Tools:

• www.socialbakers.com
• www.buzzsumo.com
• www.brand24.com
• https://followerwonk.com/
• www.klear.com
• www.traackr.com

Best Practice: Final Instruction In Social Media Marketing Strategy:

Don’t forget the content because the content is king, without good content if you involve in social media marketing surely it will decrease your trust among the user rather increase brand awareness

Make sure your keyword must present in the headline, description, and also image or infographic

If you don’t do any competitor research then don’t expect any better result

Without the best design and infographic please don’t enter into social media

It is mandatory to track your status on social media

Conclusion:

In the first post itself you not able to get the best outcome, it is all about trial and error. Only practice makes perfect

This can be achieved only through managing and monitoring your social media post and by tracking your status daily

Don’t forget the above instruction and tools while generating brand awareness your business with the help of social media

Whatever it may be Comment your thought in the comment box